An Example of Direct Marketing Is

question 173

Multiple Choice

An example of direct marketing is

• A) the use of coupons in newspapers.
• B) allowing the use of the product for 7 days before the consumer is billed for the product.
• C) charging customers who pay with cash a different price than those using credit cards.
• D) the use of personalized advertising by using mailing lists.

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Definitions:

Fraudulent Alteration

The unauthorized modification of a document with the intention to deceive for personal gain or to harm another party.

Liabilities

Financial or legal obligations that an entity is required to pay or resolve in the future.

Promissory Note

A written promise to pay a specified sum of money to a designated party on demand or at a fixed or determinable future time.

Fictitious-Payee Rule

A legal principle that protects banks from liability when funds are withdrawn by a person not entitled to them, if the drawer's negligence contributed to the forgery.