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Why Would Sunkist Incur Substantial Costs to Advertise and Establish

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Essay

Why would Sunkist incur substantial costs to advertise and establish a brand name when the quality of its oranges can easily be evaluated by consumers?


Definitions:

General Strategies

Refers to the broad methods or plans formulated by organizations or individuals to achieve major goals or objectives.

Differentiation

The act of making a product, service, or business stand out from its competitors by highlighting unique features or qualities.

Differentiation

The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.

Effectiveness

The extent to which an action achieves its intended result or effect.

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