Examlex
Why would Sunkist incur substantial costs to advertise and establish a brand name when the quality of its oranges can easily be evaluated by consumers?
General Strategies
Refers to the broad methods or plans formulated by organizations or individuals to achieve major goals or objectives.
Differentiation
The act of making a product, service, or business stand out from its competitors by highlighting unique features or qualities.
Differentiation
The process of distinguishing a product or service from others in the market to make it more attractive to a particular target market.
Effectiveness
The extent to which an action achieves its intended result or effect.
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