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Which of the Following Statement Is Correct

question 242

Multiple Choice

Which of the following statement is correct?

Explain the importance of consumer consent in direct and digital marketing.
Understand brand positioning strategies and their impact on consumer perception.
Understand the concept and stages of the hierarchy of effects.
Identify the strengths and weaknesses of direct marketing and sales promotion in the promotional mix.

Definitions:

Morphed Blend

The combination or fusion of two or more elements that have been altered or transformed to create a new entity.

Context Effects

The influence of environmental factors on one's perception of a stimulus.

Environmental Surroundings

The physical, social, and cultural context in which an individual lives and operates, which can influence behavior and mental processes.

Perceptual Set

A readiness to perceive a particular stimulus in a certain way, influenced by expectations, emotions, and experiences.

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