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The long run is
Audience Profile
An audience profile is a detailed description of the demographic and psychographic characteristics of the intended recipients of a message or product.
Purpose
The reason for which something is done or created, or for which something exists.
Meaningful Purpose
The significant and intentional aim or objective that drives an individual's or organization's actions.
Audience Analysis
The process of examining and understanding the characteristics, needs, and preferences of the intended audience of a communication.
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