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If total utility is increasing, then marginal utility is
Self-monitoring
The ability of individuals to regulate their behavior to appropriately adapt to different social situations or to achieve personal goals.
Self-affirmation
The practice of reminding oneself of one's values and positive attributes as a way to protect self-esteem against threats.
Self-complexity
Describes the extent to which an individual's self-concept consists of multiple, distinct aspects or identities.
Ingratiation
A social influence tactic involving deliberate efforts to win someone's favor or approval, often through flattery or other forms of manipulation.
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