The Change in Total Utility Derived When a Customer Consumes

question 167

Multiple Choice

The change in total utility derived when a customer consumes one more unit of a good or service is called

• A) total utility.
• B) marginal utility.
• C) average utility.
• D) final utility.

---

Definitions:

Reinforcement Value

The subjective importance or appeal of the potential outcome that influences the likelihood of a behavior's occurrence.

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight, leading to restricted food intake and extreme thinness.

Fructose

Fructose is a simple sugar found in many plants that is sweeter than glucose and used in foods and beverages as a sweetener.

Calories

Units of energy measure in food and beverages, necessary for human life and health but to be managed for weight control.