Examlex
Which of the following statements is FALSE regarding consumer choice?
Early Behaviorists
Psychologists in the early 20th century who believed that psychological research should focus on measurable behaviors rather than internal processes.
Wilhelm Wundt
A German physiologist and psychologist, recognized as one of the founders of modern psychology, and known for establishing the first psychology laboratory.
Psychology Textbook
An academic book specifically designed to provide comprehensive information on various topics within the field of psychology, including theories, research findings, and applications.
Wilhelm Wundt
Commonly recognized as the father of experimental psychology, he founded the first formal laboratory for psychological research in Leipzig, Germany, in 1879.
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