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If the demand curve for a product is horizontal, then
Brand and Reputation
The distinct identity and public perception of a company or product, shaped by consumer experiences, advertising, and media.
Short-termism
The focus on achieving immediate results or gains, often at the expense of long-term objectives or sustainability.
Sustainability
The practice of meeting current needs without compromising the ability of future generations to meet theirs, often focusing on environmental conservation and resource management.
Global Consumption
The total amount of goods and services consumed around the world.
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