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Rational behavior for an economist means that individuals
Net Sales
The total revenue from sales minus returns, allowances, and discounts.
Cost Of Goods Sold
The direct outlays for materials and labor involved in the production of a company's goods for sale.
Net Income
The profit of a company after all expenses, taxes, and deductions have been subtracted from total revenue.
Increase In Net Income
An upward movement in a company’s earnings after all expenses and taxes have been subtracted from total revenue.
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