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Suppose a survey is taken concerning car safety. According to the survey, people strongly desire safer cars and indicate they are willing to pay substantially more for safer cars. Using this information, one auto firm adds numerous safety features to its car, raising the price by several thousand dollars. Sales drop sharply, and the firm loses profits. What went wrong?
Earnings Per Share
A financial metric calculated by dividing a company's net income by the number of its outstanding shares of common stock, indicating the amount of profit attributed to each share.
Operating Segment
An operating segment is a component of a company that engages in business activities from which it can earn revenues and incur expenses, and whose operating results are regularly reviewed by the company's management.
External Customers
Individuals or businesses outside of the company who purchase its products or services, as opposed to internal stakeholders.
Total Income
The aggregate amount of revenue and gains recognized by an entity within a specific period.
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