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Analysis that is limited to making either purely descriptive statements or scientific predictions is
Differentiation Focus
A business strategy that targets a specific market segment, offering unique features that appeal to its particular preferences or needs.
Generic Business Strategies
Broad marketing approaches or plans that businesses can use to attain competitive advantage, typically classified into cost leadership, differentiation, and focus strategies.
Four Actions Grid
A strategic tool used in blue ocean strategy to redefine the value proposition by determining what to eliminate, reduce, raise, and create.
Blue Ocean Strategy
A business strategy that focuses on creating a new market space (or "Blue Ocean") that is uncontested and makes competition irrelevant.
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