Blazer Communications, a Digital Content Provider, Is Experiencing Intense Competition

question 39

Multiple Choice

Blazer Communications, a digital content provider, is experiencing intense competition from a number of new entrants into their marketspace.In an effort to determine which customer are at risk of not renewing their contract, the CFO has asked the comptroller to perform an analysis to identify vulnerable customers based on past payment history, renewal patterns, and the like.This type of analysis would be characterized as:

• A)Prescriptive
• B)Predictive
• C)Descriptive
• D)Directive

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Definitions:

Actual Values

The observed or measured values in a dataset, as opposed to predicted or estimated values.

Equal

Having the same value, quantity, or measure as another entity.

Y-Intercept

The y-intercept of a line or curve on a graph is the point at which it crosses the y-axis, indicating the value of the dependent variable when all independent variables are zero.

Slope

In the context of linear regression, the slope indicates the change in the dependent variable for each unit change in the independent variable.