NikeShoescom Produces a Running Shoe That It Sells in the United

question 32

Multiple Choice

NikeShoes.com produces a running shoe that it sells in the United States.The shoe has a check mark on the side,uses inferior materials and is made using child labor.Nike,Inc.sues NikeShoes for trademark infringement under the Federal Trademark Dilution Act of 1995 What is likely to be the grounds for this suit?

• A)NikeShoes is diluting the value of Nike, Inc.'s product and tarnishing its image.
• B)NikeShoes is not paying Nike, Inc. a percentage of its sales.
• C)Nike, Inc. does not want its products compared to competitors.
• D)NikeShoes should have not been awarded a trademark for the check mark on its shoes.

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Definitions:

Impermanence

The philosophical and practical understanding that all things are transient and subject to change.

Strategic Alliance

A partnership that organizations join to pursue an area of mutual interest.

Business Agreement

A formal arrangement between two or more parties outlining terms and conditions related to business activities.

Joint Venture

A venture that operates in a foreign country through co-ownership by foreign and local partners.