Examlex
The different forms of a gene- for example, those responsible for eye color- are called
Consumption Strategy Model
A framework for understanding how consumers plan and select among products and services to satisfy their needs.
Consumer Purchase Decision Process
The sequence of steps consumers go through, from recognizing a need, gathering information, evaluating options, to making a purchase decision and post-purchase evaluation.
Maslow Hierarchy
A theory in psychology proposed by Abraham Maslow in his 1943 paper "A Theory of Human Motivation", which describes a five-tier model of human needs, arranged in a hierarchy.
Social Needs
Basic human motivations included in Maslow's hierarchy, referring to the need for belongingness, love, and interpersonal relationships.
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