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While the Acronym "P

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While the acronym "P.I.E." is used to describe the updated, three-step model described in the textbook, the acronym used to describe the older traditional four-step public relations process is


Definitions:

Statistical Process Control

A system in which management collects and analyzes information about the production process to pinpoint quality problems in the production system.

Continuous Improvement

An ongoing effort to improve products, services, or processes by making small, incremental improvements over time.

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