Which of the Following Demographic Categories Displays These Characteristics: Prefers

question 2

Multiple Choice

Which of the following demographic categories displays these characteristics: prefers daily newspapers and lifestyle magazines over television and radio, have more leisure time, travel more, perform more volunteer work, brand loyal, resistant to change, less likely than those in other categories to buy on impulse.

• A) seniors
• B) baby boomers
• C) mid-lifers or thirty-somethings
• D) Generation X
• E) Generation Y

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Definitions:

Old Friend

A person with whom one has had a friendship for a long time, often sharing many past experiences.

Long Documentary

A documentary film of extended duration that explores its subject in depth, typically running over an hour.

August 4

A date on the Gregorian calendar, notable for various historical events and individual commemorations depending on the year.

2012

A year recognized for significant global events, including the London Olympics and the speculated Mayan calendar end-of-world prediction.