One of the Most Common Applications of Focus Group Research

question 14

Multiple Choice

One of the most common applications of focus group research is to help an organization measure its strengths and weaknesses and determine what it needs to do to better serve its publics. The common term for this process is

• A) field observation
• B) B-roll
• C) ranking scale
• D) cross-tabulation
• E) gap research

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Definitions:

Gastrostomy Tube

A tube inserted through the abdomen directly into the stomach to provide an alternative feeding route for patients who cannot eat orally.

Leg Weakness

A decrease in the strength or muscle power in the legs that can affect mobility and balance.

LMX Relationship

Stands for Leader-Member Exchange relationship, which describes the dynamic between a leader and their followers, highlighting the importance of bilateral trust, respect, and obligation.

Proactive

Taking initiative by acting in advance of a future situation, rather than just reacting.