The Form of Quantitative Research Most Commonly Used in Public

question 17

Multiple Choice

The form of quantitative research most commonly used in public relations work is

• A) the focus group
• B) the survey
• C) field observation
• D) the Delphi study
• E) content analysis

---

Definitions:

Diminishing Returns

The principle where the increase in the quantity of input will, after a certain point, yield progressively smaller increases in output.

Costs Of Production

The total expenses incurred in the manufacturing of a product, including raw materials, labor, and overhead.

Input Prices

The costs or expenses incurred in acquiring the raw materials and services needed to produce a product.

Miles Per Gallon

A measure of fuel efficiency in vehicles, indicating how many miles a vehicle can travel on one gallon of fuel.