According to the Textbook, One Weakness of the World Wide

question 2

Multiple Choice

According to the textbook, one weakness of the World Wide Web as a public relations tool is that

• A) Web sites are expensive to produce and maintain
• B) Web sites are too time-consuming to produce and maintain
• C) Web sites are harmful to the environment
• D) Web sites do not go through the same traditional editorial process as conventional media
• E) Web sites are seldom timely because of the lengthy "lag time" between the posting of information and its consumption

Recognize strategic performance measurement systems and their applications.

Identify appropriate performance metrics for different perspectives of the balanced scorecard.

Understand the impact of cognitive biases on performance evaluation and metric selection.

Recognize the importance of continuous evaluation of performance metrics.

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Definitions:

Social Comparison

The process of comparing oneself to others in order to evaluate or enhance some aspect of one's life or behavior.

Impression Management

The process by which individuals attempt to control the impressions others form of them, especially in social and professional contexts.

Symbolic Interactionism

A sociological theory that explores how people interact based on the meanings they attribute to symbols, which are continually negotiated through social interactions.

Role Identification

The process of associating oneself with specific social roles or positions within a group or society.