Which of the Following Is True Concerning Prepared Statements

question 7

Multiple Choice

Which of the following is true concerning prepared statements?

• A) they are longer and more detailed than other types of news releases
• B) they are shorter and less detailed than other types of news releases
• C) they are often sent by third-class mail in order to save money
• D) they are more likely to win awards in PRSA or IABC competitions

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Definitions:

Schema Theory

A theory of attention that claims unattended information is never perceived.

Knowledge-based Theory

A theory suggesting that organizations rely on their knowledge and expertise to create competitive advantage and innovate.

Category's Essence

The fundamental qualities that define a particular group or class of objects, believed to determine its membership.

Prototype Theory

A cognitive science theory suggesting that people categorize objects and concepts not by matching them against fixed templates but by comparing them to the most typical or "best" example within a category.