A Recent Study Found That 72 Percent of Consumers Are

question 3

Multiple Choice

A recent study found that 72 percent of consumers are more likely to purchase a product or service if the company that manufacturers the product or provides the service is involved in a social cause that is also important to the buyer. The study also found that figure increases to 80 percent under which of the following conditions?

• A) the cause is related to health and fitness
• B) the cause involves children
• C) the consumer's employer also uses and endorses the product or service
• D) the product is endorsed by a political candidate
• E) all of the above

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Definitions:

General Rule

A widely accepted standard or procedure that is typically followed in a particular field or situation.

Agent

An individual or entity authorized to act on behalf of another, often in business transactions, creating an agency relationship.

Gratuitous Agency

An agency relationship where the agent agrees to act on behalf of another party, the principal, without receiving any compensation.

Duty Of Obedience

A legal or ethical obligation requiring individuals to follow the lawful orders and policies of an organization or authority.