A Recent Study Found That 72 Percent of Consumers Are

question 3

Multiple Choice

A recent study found that 72 percent of consumers are more likely to purchase a product or service if the company that manufacturers the product or provides the service is involved in a social cause that is also important to the buyer. The study also found that figure increases to 80 percent under which of the following conditions?

• A) the cause is related to health and fitness
• B) the cause involves children
• C) the consumer's employer also uses and endorses the product or service
• D) the product is endorsed by a political candidate
• E) all of the above

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Definitions:

Bulimia Nervosa

An eating disorder marked by episodes of excessive eating followed by inappropriate methods of weight control, such as vomiting or excessive exercise.

Behavioral Therapist

A mental health professional who uses techniques based on learning theories to help patients modify maladaptive behaviors.

Exposure

A therapeutic technique in psychology where individuals confront their fears by being brought into direct or imagined contact with the feared object, activity, or situation.

Response Prevention

A cognitive-behavioral therapy technique aimed at preventing individuals from performing their typical compulsive behaviors in response to anxiety-provoking stimuli.