If a Client Is Unwilling or Unable to Allocate the Necessary

question 2

Multiple Choice

If a client is unwilling or unable to allocate the necessary resources to carry out a proposed campaign, the most effective strategy is for the agency representatives is to do which of the following?

• A) explain the importance of the overall program and try again for allocation of the necessary resources
• B) discuss alternative tactics that will cost less but achieve the same results
• C) delete specific tactics to adjust to a smaller budget
• D) quit their jobs and find a less frustrating way to make a living

Identify examples of conditioned reinforcers.

Understand and differentiate between various schedules of reinforcement (fixed-ratio, variable-ratio, fixed-interval, variable-interval).

Recognize the importance and implications of operant conditioning in modifying behavior.

Comprehend the roles of cognitive processes and biological predispositions in learning.

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Definitions:

Behavioral Economics

A field of economics that studies the effects of psychological, cognitive, emotional, cultural, and social factors on the economic decisions of individuals and institutions.

Overconfidence Effect

The bias where an individual's subjective confidence in their judgments is greater than their objective accuracy.

Cognitive Bias

A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.

Behavioral Economics

An area of economic research that examines the psychological and social factors influencing the economic decisions of individuals and institutions.