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MODIFIED TRUE/FALSE
-A decision cost sheet is a formal way of organizing an idea's costs and benefits._________________________
Consumer Surplus
The deviation between the cumulative amount consumers are inclined to spend on a good or service and the amount they really spend.
Demand Curve
A graph showing the relationship between the price of a good or service and the quantity of that good or service consumers are willing and able to purchase, typically downward sloping.
Price
The financial sum necessary for acquiring a good or service.
Willingness to Pay
The utmost expenditure an individual is comfortable making on a good or service, demonstrating the value they attribute to it.
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