A Forward-Looking Form of Evaluation Which Uses the Results of a Campaign

question 5

Multiple Choice

A forward-looking form of evaluation which uses the results of a campaign just completed to recommend or describe what the client or organization needs to do next is called

• A) ongoing evaluation
• B) summative evaluation
• C) formative evaluation
• D) managerial evaluation

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Definitions:

Historical

Pertaining to or concerned with the study of past events and times.

Past Epochs

Past periods or ages in history characterized by distinctive features or events, often used to discuss the evolution of societies or civilizations.

Ideal Type

A conceptual tool used in sociology, created by Max Weber, that serves as a model for understanding social phenomena by emphasizing the most significant characteristics, often to compare real situations against an idealized or pure form.

Structural

Related to the underlying or organizing framework of a system, often used in contexts such as sociology, engineering, and architecture.