If Your Organization's Message Appears Twice in a Publication with a Circulation

question 2

Multiple Choice

If your organization's message appears twice in a publication with a circulation of 24,000, those 48,000 potential opportunities to reach audience members are known as

• A) audience variables
• B) contact points
• C) media impressions
• D) information exchanges
• E) Z variables

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Definitions:

Manipulation

The act of controlling or influencing others in a clever or unscrupulous way, often without their awareness or consent.

Curiosity

A strong desire to know or learn something.

Sexual Orientation

Describes an enduring pattern of emotional, romantic, or sexual attractions to men, women, or both sexes.

Sexual Interest

Sexual interest is the degree of attraction or arousal one feels towards others or in relation to sexual activities or stimuli.