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Those who share a common characteristic but who are not necessarily in the same place at the same time and do not evidence personal relationships are
Prospective Buyer
An individual or business showing interest in purchasing a product or service but has yet to make a transaction.
Transaction
An exchange or transfer of goods, services, or funds between two or more parties, typically involving a payment from the buyer to the seller.
Lead Generation
The process of identifying and cultivating potential customers for a business's products or services.
Traffic Generation
Strategies and tactics used to attract visitors to a website or physical location.
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