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Researchers are developing a ribozyme that cleaves the HIV genome. This pharmaceutical agent could be described as
Psychology
The scientific study of the human mind and its functions, especially those affecting behavior in a given context.
Lifestyles
The distinctive ways of living based on the values, interests, and behaviors of individuals or groups.
Psychographics
The study of personality, values, opinions, attitudes, interests, and lifestyles of consumers to segment markets.
VALS Profiles
A proprietary research methodology used for psychographic market segmentation, categorizing consumers based on their values, attitudes, and lifestyles.
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