The Science That Deals with When Diseases Occur and How

question 36

Multiple Choice

The science that deals with when diseases occur and how they are transmitted is called

• A) public health.
• B) morbidity and mortality.
• C) epidemiology.
• D) communicable disease.
• E) ecology.

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Definitions:

Encoding/Decoding

A theory in cultural studies and media analysis that examines the process by which a message is created (encoded) by the sender, transmitted, and then interpreted or decoded by the receiver.

Hypodermic Needle Theory

A communication theory suggesting that media messages are injected directly into the brains of a passive audience, influencing their behaviors and beliefs directly.

Active Audience

The concept that media consumers do not passively accept content but actively interpret and integrate it according to their own cultural backgrounds and experiences.

Decoding

The process of interpreting or making sense of a message or information received.