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How is a reemerging pathogen different from an emerging pathogen?
Positioning Statement
A brief description that outlines how a brand or product fits into the market and what differentiates it from competitors, aimed at capturing the intended target market's interest.
Differentiating
The process of making a product or service stand out from competitors in the market by emphasizing unique features or benefits.
White Space
Areas of potential opportunity where a company can innovate or market in ways not currently being exploited, often leading to new products or services.
Niche Markets
Segments of a larger market defined by their unique preferences, needs, or identity, often overlooked by larger competitors.
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