When a Group Experiences Prejudice and Discrimination, Yet Seems to Have

question 43

Multiple Choice

When a group experiences prejudice and discrimination, yet seems to have succeeded economically, socially, and educationally without resorting to political or violent confrontations with Whites, it is said to be a ________.

• A) model minority
• B) passive minority
• C) dominant group
• D) melting pot

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Definitions:

Segmenting Markets

The practice of dividing a broad target market into subsets of consumers with common needs or characteristics and then designing and implementing strategies to target them.

STP Process

Stands for Segmentation, Targeting, and Positioning, a strategic approach in marketing that divides a broad market into distinct groups, targets specific segments, and positions a brand to meet the needs of selected segments.

Geodemographic Segmentation

A marketing technique that clusters people based on the premise that individuals who live near one another are likely to have similar financial means, tastes, and lifestyles.

Segmentation Attractiveness

The extent to which a defined market segment is desirable to target based on factors like size, profitability, and accessibility.