________ Is the Process by Which a Subordinate Individual or Group

question 39

Multiple Choice

________ is the process by which a subordinate individual or group takes on the characteristics of the dominant group and is eventually accepted as part of that group.

• A) Amalgamation
• B) Pluralism
• C) Assimilation
• D) Genocide

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Definitions:

Target Markets

Particular segments of prospective customers that a business targets with its marketing strategies and actions.

Wholesaler

An individual or business entity that distributes products in bulk at reduced rates, primarily to retailers instead of selling them directly to end-users.

Multibranding

A marketing strategy that involves a company using two or more brands to offer the same or similar products within the same market.

Advertising Costs

Expenses incurred in promoting products, services, or brands through various media channels and platforms.