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The chapter-opening story of the McDonald's organization explains
Productivity
A measure of the efficiency of production, often calculated by dividing total output by the total inputs used in the production process.
Demand
The amount of a good or service that buyers are ready and capable of buying at different price levels over a given time frame.
Human Capital
The expertise, know-how, and practical experiences that a person or collective maintains, regarded in relation to their financial or worth importance to a business or country.
Nonhuman Capital
Resources or assets that are not human, such as machinery, buildings, and land, used in the production of goods and services.
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