Examlex
While prejudice is a matter of_______ , discrimination is a matter of_______ .
FAB
An acronym for Features, Advantages, and Benefits, a sales and marketing strategy focusing on the product's aspects and their value to the customer.
SELL Sequence
A structured approach in sales that typically includes steps such as Show features, Explain advantages, Lead into benefits, and Let the customer talk.
Business Proposition
An offer or plan proposed by a business to provide certain products or services with the aim of generating value or profit.
Marketing Plan
A comprehensive document outlining a company's strategy for promoting and selling its products or services to its target market.
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