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William Ogburn's Theory of "Cultural Lag" States That Non-Material Culture

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William Ogburn's theory of "cultural lag" states that non-material culture, such as ideas, usually changes faster than material culture, such as medical technology.


Definitions:

Predicting Profits

Involves estimating future earnings of a business based on current trends, historical data, and market analysis to guide decision-making.

Estimating Costs

The process of predicting the financial resources required for a project or production, based on historical data and future projections.

High-Low Method

is a technique used in managerial accounting to estimate variable and fixed costs based on the highest and lowest levels of activity.

Variable Cost Per Unit

This is the cost that varies with each unit produced, including materials, labor, and other direct costs.

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