Use the Following Information for the Next 2 Questions

question 99

Multiple Choice

Use the following information for the next 2 questions.
Division A produces a component for Hielkema Company's main product - automobiles. The division operates as a profit center. It also sells to outsiders. The present selling price is $75 per component. The company buys 600,000 units of a similar component per year from outside sources. The external purchase price is $73 as a result of a quantity discount. Division A has adequate capacity to supply the needs of the Assembly division. The following data are for Division A:
-The price range within which A would sell components to the Assembly Division is

• A) $71 to $73
• B) $65 to $73
• C) $71 to $75
• D) $65 to $75

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Definitions:

Brand Voice

The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.

Message Map

A strategic tool used to align messaging across various channels to ensure consistency and clarity.

Strategic Plan

A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish to address a problem or opportunity or to explore potential new possibilities through experimentation.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.