Managers Can Use ABM Information to Manage Customer Profitability

question 88

Short Answer

Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics

Recognize the importance of validation rules and messages to ensure data integrity.

Learn to create and utilize lookup fields in database tables for efficient data entry and validation.

Comprehend the use of multivalued fields to enable selection of multiple options from a predefined list.

Identify the steps to transform lookup fields to regular fields for data manipulation.

---

Definitions:

Value Chain

A series of activities by a firm that adds value to its products or services from conception to delivery.

Primary Processes

The core activities that directly contribute to the production of goods or provision of services in an organization, such as manufacturing, assembly, and service delivery.

Value Chain

A series of activities carried out by a company to deliver a valuable product or service to the market.

Upstream Costs

Expenses incurred in the early stages of a product's lifecycle, typically including exploration and development costs.