Which of the Following Is Not an Assumption Upon Which

question 18

Multiple Choice

Which of the following is not an assumption upon which the concept of market segmentation is based?

• A) Travel organizations will market more effectively if they develop specific services and products for specific market segments.
• B) It is always less expensive to use a segmented approach.
• C) Travelers can be divided into groups, which share similar characteristics.
• D) A travel destination or service will appeal to some market segments more than others will.
• E) The total travel market is made up of people with distinctive needs and preferences.

Recognize the importance of adapting to complexities and challenges in the work environment for cognitive and moral development.

Understand the concept of moral reasoning and the effects of gender and cultural context on moral development in young adults.

Describe the adult stage of "post-formal thought" and apply Sinnott's criteria to at-risk adolescents.

Analyze issues related to infertility in emerging adulthood.

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Definitions:

Specific Customers

This refers to identified individual or business customers with unique needs or characteristics that a company targets or serves.

Direct Write-off Method

An accounting method where uncollectible debts are written off as an expense only when they are confirmed to be uncollectible.

Materiality Constraint

An accounting principle that allows for ignoring minor discrepancies that would not affect the decision-making process of users of financial statements.

Uncollectible Account Receivable

An accounting term for receivables from sales that are considered not collectible, resulting in a bad debt expense.