SWOT Analysis Is Conducted at This Stage of Marketing Planning

question 26

Multiple Choice

SWOT analysis is conducted at this stage of marketing planning process.

• A) Where do we like to be?
• B) How do we know if we are there?
• C) Where are we now?
• D) How do we make sure we get there?
• E) How do we get there?

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Definitions:

Category Extensions

A strategy where a brand uses its established name to launch a new product in a different product category.

Cognitive Fit

The degree to which information presentation aligns with an individual's cognitive processes, enhancing understanding and decision-making.

Parent Brand Image

The overall perception of a parent company, which can influence the recognition and reception of its subsidiary brands.

Brand Extension Authenticity

The genuine and credible expansion of a brand into new categories or markets, maintaining its core values and identity.