The Methods by Which Travel Services Are Made Available to Customers

question 12

Multiple Choice

The methods by which travel services are made available to customers is the:

• A) marketing mix.
• B) product and service mix.
• C) terms- of- sale mix.
• D) promotion mix.
• E) distribution mix.

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Definitions:

Cost of Equity Financing

The return that investors require for providing capital through the purchase of shares, often considered as a company's cost of raising new equity.

Dividend Growth Model

A valuation model that projects the value of a stock or company based on the theory that its value is determined by the present value of its future dividends, which are assumed to grow at a constant rate.

Weighted Average Cost of Capital

A measure of a company's average cost of capital, taking into account the weighted costs of both equity and debt financing.

Financial Models

Financial models are mathematical representations of a company's, project's, or investment's financial performance, used for forecasting future financial outcomes.