Convention and Visitors Bureaus Represent the Local Businesses by Acting

question 5

Multiple Choice

Convention and Visitors Bureaus represent the local businesses by acting as the sales team for the city. Which of the following is not one of their responsibilities?

• A) to encourage tourists to partake of the historic, cultural, and recreational opportunities the city or area has to offer
• B) to conduct feasibility study for the city/area's development projects
• C) to target and encourage selected associations and others to hold meetings, conventions, and expositions in the city
• D) to market the area and encourage people to visit and stay longer
• E) to enhance the image of tourism in the local/city area

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Definitions:

Return on Sales

A financial metric that measures the efficiency of a company in generating profits from its revenue, calculated as net income divided by total sales.

Sustainable Growth Rate

The rate at which a firm can grow if none of its financial ratios change and it doesn’t raise any new equity by selling stock. The growth in equity created by earnings retained.

Dividend Payout Ratio

A financial metric that measures the percentage of net income a firm pays out to its shareholders as dividends.

Equity

The value of an ownership interest in a company, represented by the amount of money that would be returned to shareholders if all the assets were liquidated and all the company's debt was paid off.