When a Company/business Develops Product and Service That They Think

question 23

Multiple Choice

When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:

• A) a differentiation orientation.
• B) a promotion orientation.
• C) a sales orientation.
• D) a positioning orientation.
• E) a marketing orientation.

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Definitions:

Relative Market Shares

A metric comparing a company's market share to that of its largest competitor, highlighting competitive strength.

Hybrid Vehicles

Cars that use a combination of an internal combustion engine and one or more electric motors for propulsion, aiming to achieve better fuel efficiency and lower emissions than conventional vehicles.

BCG Business Portfolio

A matrix developed by the Boston Consulting Group to help businesses analyze their product lines or business units for strategic decision-making based on market growth and market share.

Compound Annual Growth Rate

The mean annual growth rate of an investment over a specified time period longer than one year, expressing the compound growth of an investment.