Tourism Entities Are Practicing Segmentation When They Develop a Profile

question 2

Multiple Choice

Tourism entities are practicing segmentation when they develop a profile of consumers that are technology savvy-those who are regular users of PDAs, video games, the Internet, and social networking sites such as My Space.

• A) demographic
• B) geographic
• C) psychographic
• D) behavioral

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Definitions:

Finished Unit

A product that has completed all stages of production and is ready for sale.

Production Needs

The specific resources and capacities required to complete production according to schedule, including materials, labor, and machinery.

Master Budget Process

A comprehensive financial planning document that consolidates all business operations, projecting future revenues, expenses, and cash flows.

Budgeted Income Statement

A financial statement that projects income and expenses over a future period, based on forecasts and assumptions.