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Tourism Entities Are Practicing Segmentation When They Develop a Profile

question 2

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Tourism entities are practicing segmentation when they develop a profile of consumers that are technology savvy-those who are regular users of PDAs, video games, the Internet, and social networking sites such as My Space.


Definitions:

Motivational Need

An internal state that encourages individuals to achieve certain goals or fulfill specific desires.

Entrepreneurs

Individuals who initiate, manage, and assume the risks of a startup or new business venture to exploit market opportunities.

Raw Energy

A term often used to describe a powerful, innate, and untamed force or dynamism within individuals or teams.

Intelligence

refers to the ability to learn, understand, and apply knowledge, solve problems, and adapt to new situations.

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