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Marketers exploit the physical aspects of the tourism experience, such as light, music, scent, etc. to signify the quality and experience of the business prior to purchase and consumption. This reflects the following characteristic of tourism:
Disguised Subsidy
Financial support given to industries or businesses in indirect ways, not easily identifiable as traditional subsidies, to lower their costs or increase their competitiveness.
Consumer Surplus
The gap between the total sum consumers are prepared and financially able to spend on a good or service and the sum they actually spend.
Legal
Pertaining to or conforming to the laws of a country or the legality of a situation or activity.
Efficient Output Level
The quantity of output at which a firm's average total cost is minimized.
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