A Destination Marketing Campaign Creates an Adventurous, The- Only- One-

question 9

Multiple Choice

A destination marketing campaign creates an adventurous, the- only- one- of- its- kind type of theme with the destination in order to appeal to which of the following personality traits?

• A) laggards
• B) early majority
• C) late majority
• D) psychocentrics
• E) allocentrics

---

Definitions:

African-American Males

African-American males are individuals within the United States who identify as male and have ancestry from populations of Sub-Saharan Africa.

Highly Educated

Referring to individuals who have attained a high level of education, often including college degrees or beyond.

Arrested

The act of legally detaining a person suspected of having committed a crime or offense.

Over Thirty

Refers to individuals or demographic groups that are over the age of thirty years.