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Define gross margin and operating income. Explain how they are used in evaluating a company.
Tertiary Reinforcement
A type of reinforcement that uses a stimulus associated with primary or secondary reinforcers to modify behavior.
Contingency Management
The use of contingent reinforcement and nonreinforcement to increase the frequency of appropriate behavior and eliminate inappropriate behaviors
Contingency
The specified relationship between a specific behavior and reinforcement
Conditioning
Conditioning is a process in psychology in which a response becomes more frequent or more predictable in a given environment due to reinforcement.
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