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Expenses other than cost of goods sold, that are incurred in the entity's major line of business are called:
Unconditioned Stimulus
A stimulus that naturally and automatically triggers a response without the need for prior learning.
Conditioned Response
An automatic response established by training to an ordinarily neutral stimulus.
Conditioned Stimulus (CS)
A previously neutral stimulus that eventually elicits a conditioned response after being paired with the unconditioned stimulus.
Unconditioned Stimulus (US)
A stimulus that produces a response without prior learning.
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