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Table 2-4
-Record each transaction in the general journal.
Price
The money measure forecasted, demanded, or given in fulfillment of something.
Willingness to Pay
The maximum amount an individual is prepared to spend on a good or service, reflecting its perceived value.
Price
Price is the amount of money that must be paid to acquire a good or service.
Consumer Surplus
The gap between what consumers are ready and able to spend for a good or service and the actual amount they pay.
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