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In order to determine if a hotel development project would likely succeed, we would perform a
Internal Factors
Influences that originate within a person, such as beliefs, values, and personal drive.
Generalized Expectancies
Beliefs or assumptions about how general traits or behaviors are likely to be rewarded or punished in various situations.
Reinforcement Value
The degree to which the outcome of a behavior increases the likelihood of the behavior's recurrence.
Behavior Potential
The likelihood of a particular behavior occurring in the presence of specific environmental conditions.
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